Last week I headed down to Liberty of London who have just started selling our lingerie. Being a very ‘niche’ brand I was a little worried about how it was being received by customers, but was pleased to be told that it was selling very well! Liberty didn’t have a lingerie department for several years. They reopened it two years ago and although they came and saw us then, they decided to focus on more premium brands at that time.
The department is a beautiful long room decorated in purple, with vintage black lingerie cabinets (which I’m lusting after!)The women who work in the lingerie department are very enthusiastic about the brand and are very knowledgeable about all the brand they stock. Although they’re in the middle of a large department store, it actually feels like you’re in an independent lingerie boutique – but I guess that’s the way you feel in any of Liberty’s departments as they’re a lot more personal than other department stores (I was in the lingerie department of Debenhams in Plymouth last weekend and honestly, I have never been in a more depressing place in my life – it took all of the powers of the girls in the Kalmora Spa on the 2nd floor to give me back the will to live!)
We have had a few people ask about Liberty’s pricing – the WKD items they stock are at the same price as you’ll find online and in our London boutique. Liberty have just placed their second order so it looks very hopeful!